Writing Content for KOLs is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. In Influencer Marketing, content for KOLs plays a very important role. It has the task of conveying the brand’s message while also having to “transform” to suit the KOL and their community. […]
Outsource Influencer Marketing is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Should we do influencer marketing ourselves or outsource it? This question makes many businesses hesitate when implementing their communication plans. There are many reasons for brands to choose in-house teams, but it will […]
Emotional Storytelling: The Key to Connection Think about how you want your audience to feel when they watch your video. Happy? Empathetic? Inspired? Understanding your audience’s emotional landscape is crucial for crafting a video that resonates. Research shows that people rely more on emotions than information when making decisions about brands. And guess what? Emotional […]
Choose the Right KOL is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. To gain a competitive advantage in the food industry, many brands have thought about using KOLs for promotion. So with different product and service characteristics, how are the requirements when working with […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Ever wondered about the rise of beauty bloggers and their impact on the beauty world? With more and more beauty bloggers popping […]
Get ready for the hottest trend in marketing: content co-creation! It’s all about joining forces with talented individuals outside the traditional agency world to create content that truly resonates with your audience. The Purpose Group just launched a new content studio called Children Of, bringing together a diverse crew of creatives – artists, musicians, photographers, […]
