Regional teams rarely lack creator data. They lack the ability to connect records from several agencies, markets and campaign cycles into an auditable history. The same creator can appear under different names, prices can cover different rights, and performance can use different definitions.
Design from regional decisions
The database must answer who can be rebooked, under which role and terms, with what rights, evidence and market-specific conditions. Fields that serve no search, control or decision should not be collected by default.
Use a relational structure
| Table | Primary key | Key fields |
|---|---|---|
| Creator | creator_id | Identity, language, market and representative |
| Channel snapshot | creator_id + channel + date | Followers, median views and source |
| Booking | booking_id | Scope, currency, entity and evidence |
| Deliverable | deliverable_id | Format, deadline, version and rights |
| Performance | deliverable_id + date | Views, valid actions and comment quality |
| Risk/issue | issue_id | Evidence, decision, owner and resolution |
Never overwrite time-based evidence
Today’s follower count should not erase the previous snapshot; a new rate should not replace the scope of an old booking. Dated records allow regional comparison and decision audits.
Update at three control points
- Shortlist: refresh channels, audience evidence, risk and verification date.
- Booking: lock scope, rights, contracting entity and commercial conditions.
- Close-out: add performance, issue history and rebooking decision.
Control access by role
Public channel data, private audience evidence, contracts, payment files and risk notes require different permissions. Regional visibility does not mean unrestricted access.
The database supports the regional KOL scorecard and gives AI in multi-market KOL management a controlled evidence base.
Start migration with active creator portfolios in priority markets. Prove one real allocation decision before importing thousands of dormant profiles.
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