Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Influencer campaign on a budget is the focus here, viewed through a specific case and audience context rather than a […]
Influencers for hard-to-market industries is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. The term “Influencer” is not limited to the entertainment industry, but also spreads to seemingly dry fields like politics, journalism, feminism, healthcare, and business. Facebook posts by Associate Professor, Dr. Nguyen Phuong […]
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Hoang Le Giang case is the focus here, viewed through a specific case and audience context rather than a formula […]
Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. Facebook is one of the most widely used platforms today. It has introduced many features that make it a useful tool for brands and marketers. […]
Context: The platform landscape has moved on since this piece appeared. The case remains useful as context; current planning should rely on today’s formats, policies, audience signals, and measurement options. When Taylor Swift released her single “Me” in April 2019, it went viral. Prior to the release, Swift and Brendon Urie of Panic! at the […]
eSports influencer marketing is a relatively new frontier for marketers and brands. Like other marketing channels and influencer marketing niches, it comes with its own set of challenges. In this post, you’ll learn about some of the most common challenges in eSports influencer marketing and how to overcome them. Challenge 1: Assessing Brand Suitability First […]
