Investing in Korean Content for Vietnam Tourism
A practical guide to Naver, AI discovery, Korean creators and long-term content assets for Vietnam tourism brands.
Influencer Marketing in VietNam
AI in Multi-Market KOL Management: Applications, Limits and Risk Controls
A regional AI operating model for multilingual creator data, local human review, evidence trails and protected decisions.
Vietnam lags behind while Thailand and Indonesia step up cooperation with international KOLs to promote tourism
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. Tourism Influencer Strategy is the focus here, viewed through a specific case and audience context rather than a formula for […]
Case study using influencer marketing to promote new tourist destinations in Korea and Japan
Influencer marketing is considered an effective tool to promote new tourist destinations. Many tourism powerhouses have used influencers to introduce new destinations in addition to famous destinations. To better understand this influencer strategy, let’s look at two case studies from Korea and Japan. Korea cooperates with both macro and nano influencers The Jeolla region is […]
Vietnam’s Influencer Marketing Revolution: 3 Trends to Watch in 2025
Livestreaming and social commerce continue to explode in popularity. While 2023 saw the rise of charismatic livestreamers like Phạm Thoại and Pewpew, 2024 has witnessed a surge of entertainers joining the fray. Livestreaming events have become increasingly extravagant, consistently setting new sales records. Currently, most content creators and major influencers regularly host livestream shopping sessions […]
Booking international KOLs to promote Vietnamese tourism, why not?
In 2024, Vietnam will welcome 17.6 million international tourists, ranking second in Southeast Asia after Thailand. With a high growth rate in recent years, Vietnam is emerging as a leading emerging tourist destination in the region. With its current position, we can completely upgrade Vietnam’s tourism promotion activities to closely follow current tourism promotion trends […]