Phạm TúIn the cutthroat world of showbiz, talent alone isn’t enough to reach the top. To achieve lasting success and maintain that “it” factor, you need a solid strategy.
Here’s how KOLs can play the long game and build a thriving career
Choose the Right Manager
A good manager is more than just a booking agent. They’re your PR guru, your spokesperson, your image consultant, and your crisis manager. They connect you with the media, guide your career path, and help you navigate the ups and downs of the industry. A manager with vision, strong negotiation skills, and excellent connections can be your ticket to stardom.
Think of it like choosing a life partner – it’s a crucial decision that can make or break your career.
Singer Hương Ly learned this the hard way when her manager publicly revealed her cover song fees and confidential information about her collaboration with Erik. The same manager even accused singer Đức Phúc of being ungrateful, leading to a backlash against Hương Ly.
KOLs who have weathered storms due to unprofessional managers understand the importance of having a strong and reliable team. Many showbiz dramas erupt because of inexperienced or impulsive managers. In 2019, Quân A.P’s manager sparked a feud between him and Jack by publicly accusing Jack of being arrogant and difficult to work with.
Invest in Building a Unique Identity
In a sea of talented and beautiful KOLs, how do you stand out and get noticed? The answer is simple: build a strong personal brand with a unique identity.
In an era where beauty queens are a dime a dozen, H’Hen Niê stands out with her distinctive features and confident embrace of her ethnic heritage.
Vietnam has many talented actresses, but when it comes to action roles, Ngô Thanh Vân reigns supreme. These KOLs have carved their own niches and become synonymous with their unique qualities.
Never Stop Creating and Evolving
What happens when a KOL stops innovating and growing? They get overtaken by the competition and fade into obscurity.
Châu Bùi, who was once criticized for being “bland,” transformed herself into a fashion chameleon and leading fashionista through constant self-improvement and creative exploration.
She’s now a sought-after representative for brands like Louis Vuitton, Puma, Coach, and H&M, proving that continuous growth and creativity are essential for long-term success.
Maintain Professionalism and Credibility
The biggest fear for brands collaborating with KOLs? The dreaded “diva behavior.” Unprofessional conduct, such as constant tardiness, breaching contracts, making unreasonable demands, or getting caught in scandals, can damage a KOL’s reputation and credibility.
The most successful KOLs prioritize professionalism and build trust with their partners. Top brands are discerning and will only work with influencers who are reliable, respectful, and maintain a positive public image. Remember, with great fame comes great responsibility.
In Conclusion
Building a lasting career as a KOL requires more than just talent. By choosing the right team, cultivating a unique identity, continuously evolving, and prioritizing professionalism, you can achieve lasting success and become a true force in the influencer marketing world.
