Phạm TúIn the digital age, YouTube has become a crucial communication channel, enabling businesses to reach millions of potential customers. Recognizing this trend, Vinhomes, a leading real estate developer in Vietnam, has pioneered the effective application of YouTube Marketing, particularly by collaborating with international influencers to promote its projects and attract the attention of global investors and customers.
YouTube – Bridging Vinhomes to International Customers
- Breaking geographical barriers: YouTube allows Vinhomes to reach international customers right in Vietnam, those who are seeking real estate investment opportunities or a place to settle down.
- Elevating the Vietnamese brand: Through high-quality videos with multilingual subtitles, Vinhomes showcases the architectural beauty, world-class amenities, and luxurious living spaces to international audiences, contributing to enhancing the position of the Vietnamese brand on the global stage.
- Increasing credibility with foreign customers: Collaborations with reputable international influencers help Vinhomes build trust and attract the interest of foreign customers, who often tend to seek information from reliable sources.
Vinhomes’ International Influencer Marketing Strategy
- Collaborating with suitable influencers: Vinhomes selects influencers with a large following, a professional image, and alignment with the brand’s positioning, such as travel bloggers, lifestyle vloggers, and real estate experts.
- Creative and diverse content: Vinhomes collaborates with influencers to create engaging and diverse video content, including:
- Real-life experience videos: Influencers share authentic experiences of living in Vinhomes projects, from amenities and living spaces to the resident community.
- Comparison and review videos: Influencers compare Vinhomes with other real estate projects, analyzing its outstanding advantages to help international customers make informed investment decisions.
- Live streams: Organizing live streams of model home tours, grand opening events, and interactions with residents, creating direct engagement with international customers.
Vinhomes has been collaborating with international travel bloggers to promote Vinhomes Ocean Park, featuring its artificial saltwater lagoon, and Vinhomes Grand Park, highlighting its 36-hectare Grand Forest park.
Conclusion
Combining the power of YouTube and international influencer marketing is a smart strategic move by Vinhomes. This strategy not only helps Vinhomes reach potential international customers but also contributes to affirming its pioneering position and elevating the Vietnamese brand in the global real estate market.
