Influencer Marketing – The Still-Burning “Fever” in the Automotive Industry

In the context of fierce competition, the automotive industry is witnessing the rise of Influencer Marketing. Car manufacturers, both big and small, are leveraging the influence of prominent figures on social media to reach potential customers. So how is this trend unfolding? How has VinFast applied Influencer Marketing in its brand building journey?

Influencer Marketing in the Automotive Industry – Why is it so “Hot”?

• Building Trust: Consumers often trust the opinions of KOLs (Key Opinion Leaders) more than traditional advertising.
• Reaching the Right Audience: KOLs can help car manufacturers reach potential customers who align with the brand and product.
• Increasing Brand Awareness: The presence of KOLs alongside the product helps increase brand recognition.
• Creative and Engaging Content: KOLs often have the ability to create engaging content that leaves a lasting impression on viewers.

Successful Case Studies Worldwide

VinFast’s Influencer Marketing Journey

From the very beginning, VinFast has recognized the importance of Influencer Marketing in building its brand:

• Paris Motor Show 2018: VinFast made a big splash by inviting football legend David Beckham to introduce its first two car models, the VF 8 and VF 9.
• Domestic Events: VinFast regularly collaborates with famous beauty queens, singers, actors, and models in Vietnam to promote its products.
• Expansion into Southeast Asia: VinFast continues its Influencer Marketing strategy by partnering with KOLs in Thailand, Indonesia, and the Philippines.

Conclusion

Influencer Marketing is becoming an indispensable trend in the automotive industry. VinFast is one of the pioneering car manufacturers in applying this strategy in Vietnam and has achieved certain successes. In the future, Influencer Marketing promises to continue to develop and bring new opportunities for car manufacturers.