Lý TrầnRegional Creative Race
Sharing a community, sharing a creative spirit – that is the message from VinFast as they call upon talented content creators across Southeast Asia to join in creating videos that lead the trend in electric vehicle content creation. This regional influencer marketing campaign is part of a series of activities aimed at increasing VinFast’s brand awareness in Thailand, Indonesia, and the Philippines.
ASEAN is one of the most diverse communities in the world, living in peace, cooperation, and development. Southeast Asia is a melting pot of major religions and ideologies such as Buddhism, Christianity, Islam, and Confucianism. This diversity is further enriched by the convergence of various cultures and races. However, all are united by a strong desire for development and progress. The youth of ASEAN pursue a dynamic life, passionate about creativity and leading content trends.
From this reality, VinFast and content creators are bringing the community closer together through the challenge of creating content for VinFast vehicles. The electric vehicle brand has invited numerous influencers from Thailand, Indonesia, and the Philippines to participate in the project. For the first time in Southeast Asia, from the colorful creative videos of the LGBT community in Thailand, to the humorous content of the Muslim community in Indonesia, or the meticulously crafted videos of influencers in the Philippines, all are joining the race to set trends in electric vehicle content. Influencers have captured the prevailing content trends in the automotive industry and showcased unique products, from test drive videos to clips that highlight the lifestyle the vehicle offers.
Living Unbound Spirit
When it comes to marketing electric vehicles, performance features and lifestyle are two sides of the same coin. This is why VinFast aims to build a connection between the brand and a dynamic, creative lifestyle that expresses individuality beyond any framework or limits.
@flukechandatedance รถคู่ใจ ยืนตรงไหนก็รู้สึกเท่ 😎 #Vinfast #VinFast #VF5 #VinFastThailand #YourDriveYourVibe #Vibeใหม่ๆตามใจชีวิต #ElectrifyYourSense ♬ original sound – IG : Flukeeeeeeeeeeeeeee ✨
Not only reflecting the diversity of local cultures in Southeast Asia, VinFast’s campaign also targets the diversity of each individual in the creative community. This is why the campaign does not only feature famous content creators with large followings but also those with specific expertise and standout styles. This regional campaign welcomes dancers, artists, photographers, drift car performers, and even pet influencers. These diverse influencer groups also make it easy to match with VinFast’s various vehicle models such as VF 9, VF 7, VF 6, or VF e34.
As a result, VinFast vehicles are showcased in a wide range of creative spaces, serving as props for trending dances, relaxation spaces for pets, or dating spots for couples. Each video not only provides entertainment but also aligns with VinFast’s “Living Unbound” spirit – a lifestyle of freedom, unbound by conventions. Creators from different fields have competed, bringing diverse and creative perspectives. They not only focus on promoting the product but also deeply explore stories related to modern lifestyles, which are the values that the EV brand represents.
A regional advertising campaign is not just about simultaneous implementation in multiple countries but also about connecting these countries and cultures as part of a unified region driven by a passion for creativity. By creating a campaign that highlights local cultures while connecting the creative community of the region, VinFast has set a new standard for implementing regional influencer marketing campaigns.
