In recent years, the trend of combining Affiliate Marketing and Influencer Marketing has become one of the widely used and rapidly growing marketing strategies in Vietnam. With the measurement system inherent to affiliate marketing, when combined with influencers, all campaign results are easily quantifiable. Systems clearly and understandably record metrics such as revenue, add-to-cart rates, […]
Interns in Influencer Marketing is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. This article is geared towards marketing teams at Vietnamese SMEs, specifically regarding the utilization of interns and junior staff who directly work with and book KOCs/KOLs on social media platforms. The Reality […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Kid KOLs in Vietnam is the focus here, viewed through a specific case and audience context rather than a formula for every […]
KOL Crisis Management is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. KOLs can start their work alone in the beginning, but when their name has a certain influence, they need a media team behind them to support them. The media team is the one […]
Context: The examples below come from an earlier stage of the market. They are useful for understanding the thinking behind the case, but current creator fit and campaign decisions still need fresh evidence. Think influencer marketing is all about those mega-famous faces with millions of followers? Think again! Nano-influencers (those with under 1,000 followers) are […]
Green Influencer Campaigns Over the past year, environmental awareness has skyrocketed, especially among young people. We’re seeing more and more stories about the devastating impact of pollution on our planet and its wildlife, Images of animals trapped in plastic waste becoming a powerful call to action. Globally, and in Vietnam specifically, there’s a growing movement […]
