Global brands rarely lack documents. They lack a controlled view of which document covers which product, claim, entity and market. A regional dossier can look complete while a local annex is still missing the evidence required for release.
Identify the exact product instance
- Commercial and registered product name.
- Formula, pack size and packaging shown in content.
- Manufacturer, importer, distributor and local applicant.
- Local product category.
- Difference between creator sample and market product.
Maintain a document register—not a folder
| Field | Example | Control purpose |
|---|---|---|
| document_id | TH-PROD-REG-01 | Prevent same-name confusion |
| Product/version | Name + pack + formula | Match the on-camera item |
| Market/scope | Thailand – product/advertising/other | Prevent use outside scope |
| Authority/owner | Full name + accountable contact | Replace vague “FDA approved” language |
| Validity | Start/end date | Alert before content outlives evidence |
| Status | Green/Amber/Red + reason | Connect evidence to action |
Status colours must control action
- Green: evidence matches product, market, scope and validity; proceed to the defined gate.
- Amber: pending or conditional; research and shortlist only unless otherwise confirmed.
- Red: missing, expired, rejected or mismatched; stop the affected commitment.
Check translation as controlled content
A soft phrase in one language can become an absolute promise in another. Record the source language, approved local wording, translator/reviewer and the version that creators must use.
Define booking permissions
- Which readiness level permits research, paid holds, production and release?
- Who carries rescheduling or cancellation cost if evidence is delayed?
- Does the creator know the engagement is conditional?
- Can a product sample legally and operationally be shipped or filmed?
- Who issues the final written release?
Once the register is Green, transfer approved wording into the healthcare Claim Matrix and the regional-local approval workflow.
If one market cannot complete the control set, regional planning may continue, but that market should not enter the release wave. The checklist does not replace market-specific professional confirmation.
Planning a similar creator campaign?
Share your market, category and objective. IMVN will respond with practical recommendations for the next step.
Request campaign advice →
