Phạm TúThough borrowed from Snapchat, Instagram Stories have quickly become a powerful tool for visual marketing, storytelling, and audience engagement. With 70% of US businesses currently leveraging this feature, its global potential is undeniable.
Beyond building brand awareness, Instagram Stories can complement your existing content marketing strategy. Here’s how to maximize your Story views:
1. Diversify and Schedule Your Content
An editorial calendar is essential for Instagram Stories. It not only keeps you organized but also provides consistency for your audience. Experiment with various content formats:
- Mix it up: Combine photos, videos, and boomerangs.
- Repurpose feed content: Share your top-performing posts on your Story.
- Maximize Story length: Remember you can post up to 100 Stories in 24 hours.
Reposting older feed posts to your Story
This is a great way to:
- Promote ongoing campaigns: Remind your audience about promotions or announcements.
- Re-engage with past content: Breathe new life into older posts that may have been missed.
- Add a fresh perspective: Use interactive stickers and hashtags to make the repost more engaging.
Tools for creating professional Stories
While creativity is key, consider using editing apps like Canva, Adobe Spark, Inshot, and Hype Type to elevate your Stories’ visual appeal and maintain brand consistency.
2. Use Stickers to Engage Your Audience
Stories offer interactive features to boost engagement:
- Polls: Create fun, interactive polls to involve your audience in decision-making or gather opinions.
- Questions: Encourage interaction by allowing your audience to ask questions about your brand or industry. Tag users you interact with to increase the likelihood of them reposting your content.
- Countdown Stickers: Generate excitement for product launches, sales, or contests.
3. Tease New Content
Use Stories to provide sneak peeks of upcoming products, services, or events. Create a sense of anticipation by gradually revealing details through a series of Stories. Employ a creative reveal technique:
- Hidden image reveal: Upload an image, cover it with a solid color using the drawing tool, and gradually erase the color in subsequent Story slides to unveil the image.
4. Highlight Important Stories
Use the Story Highlight feature to permanently showcase your best Stories, ensuring they remain accessible to your audience beyond the 24-hour timeframe. Organize Highlights by theme or topic for easy navigation.
5. Encourage Resharing
Instagram’s resharing feature allows users to share your Story to their own. Encourage this by:
- Reposting user-generated content: Showcase customer testimonials or mentions.
- Tagging relevant accounts: Increase visibility and encourage resharing among tagged users.
6. Utilize the Superzoom Feature
Capture attention within the first 4 seconds by using the Superzoom feature to add a dramatic effect to your Stories.
Conclusion
Instagram Stories are a powerful marketing tool. Their simplicity and effectiveness make them ideal for delivering valuable and authentic content. They also offer wider reach potential than regular posts, as even non-followers can view your Stories. Leverage this feature to share high-quality content about your brand and campaigns, boosting engagement and expanding your audience.
Reference: Social Media Today
