Explore how international influencers boost Vietnam’s tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. In the context of fierce competition, the automotive industry is witnessing the rise of Influencer Marketing. Car manufacturers, both […]
TikTok creators can help events reach younger audiences, produce content quickly and extend conversation beyond the venue. Yet inviting a popular creator to check in is not a strategy. Results depend on choosing the right creator, assigning a clear role and planning content before, during and after the event. This guide combines creator selection, event-content […]
Context: Read this piece as a record of how the market and the featured case were understood at the time. IMVN has preserved its original direction without presenting older names or figures as a current shortlist. Social media has been changing the way we follow and interact with athletes. No longer just heroes on the […]
Automotive exhibitions rarely suffer from a lack of products. They suffer from a lack of qualified attention. In a hall filled with vehicles, lighting, screens and specifications, brands need a human trigger that makes visitors stop, enter the booth and care. Beauty queens, models, celebrities and lifestyle creators have long been associated with cars. The […]
Context: This article revisits an earlier moment in influencer marketing. The original case and point of view remain intact, while figures, profile lists, and product references should be read in their publishing context. Fake Likes Fake likes have long been a major concern in the influencer marketing world. The issue gained even more traction when […]
