Regional reports often rank creators by views or engagement. This is convenient for a summary slide and dangerous for allocation: format, paid support, market price, objective and measurement window differ.
Score against the assigned role
| Dimension | Reference weight | Question |
|---|---|---|
| Audience/role fit | 20–30% | Did the creator reach the intended decision role? |
| Outcome | 20–35% | Did the creator complete the assigned job? |
| Content | 15–25% | Was it accurate, natural and reusable? |
| Operation | 15–25% | Was delivery predictable across the workflow? |
| Risk/commercial | 10–20% | Were rights, conflicts and total cost acceptable? |
Put exclusion gates outside the total
A high score must not offset a serious false claim, concealed conflict, rights breach or refusal of mandatory approval controls. Gates protect the portfolio from “excellent performance” that cannot be safely repeated.
Example action bands
| Result | Action | Condition |
|---|---|---|
| 80–100 | Rebook | No exclusion gate; role is repeatable |
| 65–79 | Conditional rebook | Change format, terms or review controls |
| 50–64 | Hold/test another role | Use a smaller hypothesis |
| Below 50 | Deprioritise | Review only if context changes |
| Gate triggered | Stop/specialist review | Do not compensate with score |
Include total coordination cost
Booking fee alone hides revision cycles, delayed approvals, additional production, usage rights and incident handling. A lower fee can create a higher regional operating cost.
Compare within context
Build cohorts by role, format, market and campaign stage. Do not compare a 30-second TikTok in Vietnam with a two-hour livestream in Thailand on raw views.
Store the result in the regional KOL database and read it beside whole-portfolio campaign analysis.
Pilot the scorecard on one comparable cohort before regional rollout. If it changes no allocation, commercial term or operating condition, the criteria remain too generic.
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