Phạm TúSnapchat is an effective social media platform, especially if you’re targeting a younger demographic. Despite Instagram’s continued growth, Snapchat retains a loyal user base. Advertising on Snapchat is relatively new, and many marketers are still unsure about campaign performance on the platform.
Make a strong impression with ad formats and creative tools.
Snapchat offers a variety of ad formats, such as image ads, video ads, collection ads, AR lenses, story ads, and dynamic ads. These ads allow you to engage with users in a direct, vivid, and colorful way. You can also use Instant Create to create ads in minutes.
However, since 2014, Snapchat has been bringing ads to its platform. In 2015, Snapchat had its first sponsored geo-filters. Two years later, Snapchat launched a platform where users can self-manage ad campaigns. As a result, most marketers are just beginning to experiment more with Snapchat and track the impact of ad campaigns as they try to reach their target audience.
Why should a brand advertise on Snapchat?
There are many reasons for a brand to consider advertising on Snapchat. The important factor is that you have to identify the right target audience for the advertised product. If you want to reach a younger demographic, Snapchat is a great option. According to statistics, 94% of young Americans aged 18-24 use Snapchat. Right after that, 92% of American teenagers aged 12-17 also use Snapchat. This means it’s the perfect platform to reach Gen Z.
Interestingly, Snapchat’s users are also growing in other demographics. In fact, 56% of people aged 25-34 also use Snapchat. Currently, there are more than 186 million daily active users on Snapchat, and they are a customer base that cannot be ignored.
Reference: ClickZ
