Six Months of Documentation and a Campaign That Had to Stop: A Thailand Creator Case
An anonymised IMVN case where a Thailand creator campaign stopped because the product—not the creator or content—failed the local market gate.
Influencer Marketing in VietNam
3 most important things when using international influencers to promote Vietnamese tourism
Explore how international influencers boost Vietnam’s tourism and local brands through strategic marketing, social media trends, and cross-industry collaborations.
“Living Unbound” – Decoding VinFast’s Breakthrough Branding Strategy
“Living Unbound” is more than just a slogan; it’s VinFast’s core branding strategy, reflecting the vision and values of this Vietnamese automaker. So, what does “Living Unbound” mean? Why did VinFast choose this message? And how have they embodied this spirit? Deep Dive into the “Living Unbound” Message “Living Unbound” encourages people to break barriers, […]
VinFast Shines at Bangkok Motor Show 2024: A Firm Step on the Road to Global Conquest
Context: This case captures a particular period in the creator market. Its strategic idea may still be useful, although the people, products, costs, and audience behavior should be checked again before planning a new campaign. VinFast at Bangkok Motor Show 2024 is the focus here, viewed through a specific case and audience context rather than […]
The Allure of Beauty Queens in the Automotive Industry: VinFast and its Southeast Asia Conquest Strategy
Automotive exhibitions rarely suffer from a lack of products. They suffer from a lack of qualified attention. In a hall filled with vehicles, lighting, screens and specifications, brands need a human trigger that makes visitors stop, enter the booth and care. Beauty queens, models, celebrities and lifestyle creators have long been associated with cars. The […]
Quang Hùng MasterD: The “International Darling” – A Musical Phenomenon Who Found Fame Abroad Before Home Recognition
Quang Hung MasterD is the focus here, viewed through a specific case and audience context rather than a formula for every campaign. Quang Hùng MasterD is a unique case in the Vietnamese music scene. He became a musical sensation in Thailand before gaining widespread recognition in his own homeland. Quang Hùng’s journey to “fame in […]